Corporate
Strategic Plan

Vision
Dragons Abreast is a leader in the movement for people affected by breast cancer; spreading awareness, empowering individuals, and educating on the benefits of an active lifestyle after diagnosis.

Mission
Encourage wellness, fitness, fun and camaraderie for breast cancer survivors through the sport of dragon boating and promote breast cancer awareness throughout our community.

Our Value
Dragons Abreast is a recognised, highly-respected and supported national charity.
Strategic Directions

Funding
To achieve financial viability to enable us to provide member services and a fully funded operation
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Develop new sources of funding
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Partner with sponsors
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Pursue grants and government funding
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Growth in membership to strengthen funding
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Create an investment fund to secure future operations

Recognition
Be the leader in proving breast cancer survivors an opportunity to improve their health and well-being after treatment.
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Form partnerships with media, sponsors, and relevant others.
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Improve visibility of DAA with breast cancer survivors, other breast cancer organizations, and caregivers.
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Become a publicly recognized charity

Engagement
Promote to members and other stakeholders the value of DAA through communication, advocacy and benefits.
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Expand current groups and target areas for expansion
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Enhance and increase communications/engagements with members
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Provide value offering to members and groups